Social networks for business help enterprises collaborate securely across departments, offices and countries. Many available tools give employees a sense of online community and help forge connections between different parts of the business and your customers.
However, some business leaders struggle to understand the benefits of the “social business”. Furthermore, organizations that have made the leap often find that after embracing the technology initially, employees’ enthusiasm soon dies down and only a handful of workers continue to use the technology.
So, how can businesses develop a long-term social business strategy? We spoke to a number of experts to find out.