We’ve all heard the cry of data consolidation. After all, data within enterprises is strewn all over the place. So combining that sprawl of data would allow us to mine it more easily from a single location. The cloud provides a nice location to host such combined data, considering the cost is a fraction of what it is to host it locally.
We’ve taken this path before: Early data warehouses migrated operational data to a single data store that was structured and combined to enable business intelligence. Huge batch jobs took place every night or every week, rolling up and aggregating the data for this “single source of truth” instance.
But let’s not live in 1996, where that was really the only technically viable option.