Amazon Web Services really leads the way in determining market price for cloud services, and the second-, third-, and lower-tier cloud providers try to price their cloud services below that of AWS to steal its business. That is, until AWS drops prices—again.
Enterprises that focus only on cloud usage prices are missing the big—and more important—picture.
For example, say that you move 100 applications and their linked data to a public cloud provider. It charges you a certain usage price for compute and storage, which is set at the time you provision those resources.