SAN FRANCISCO – Google had several big tech and service announcements at this week’s second annual Google Cloud Next conference here. But the company is also leveraging a surprising resource to win enterprise customers – people.
It’s surprising because Google’s biggest successes have come from technology that pretty much sells itself, such as search and related advertising services like AdWords and AdSense.
But in those areas, Google succeeded because it was able to adroitly exploit its first mover advantage. In cloud computing, it trails the clear leader Amazon Web Services (AWS) and second-place Microsoft Azure. So at Cloud Next, the company did what smart competitors do: it unveiled new features and pricing designed to better position the Google Cloud Platform (GCP) as a worthy alternative.