IDG Contributor Network: Adventuring into the unknown with REI and CRM

REI Adventures is the division of the REI outdoor equipment cooperative that is focused on offering customers adventures across the globe. The company, which has been around for almost 30 years, offers adventures to every continent. Across 170 itineraries it offers everything from hiking to cycling, paddling to trekking. Both traditional single-activity event and multi-sport adventure fests are covered.

REI Adventures is an interesting organization to look at from a technology perspective — it has to work in a remote context, is complex and is often selling to people who aren’t at the leading edge of technology adoption. At the same time, it has to capture online tools in order to remain relevant and build its brand.

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