IDG Contributor Network: Cue the guerrilla marketing — FinancialForce rolls out PSA Communities

One interesting aspect of commentating about a number of vendors in a particular space is that I get to sit in the middle of some competitive mud-slinging. Of course, no one really gets offended by vendor A trying to rain on vendor B’s parade — it’s all part and parcel of the thrust and parry of the industry.

I remember a year ago when ERP vendor NetSuite was holding its annual SuiteWorld event. FinancialForce, a competing ERP vendor, made a big show of choosing just that week to release a new marketing campaign — the “FrankenCloud” campaign was all designed to cast aspersions at the alleged complex and badly integrated solution set of its competitor.

To read this article in full or to leave a comment, please click here

Computerworld Cloud Computing

This entry was posted in Cloud Computing and tagged , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.