IDG Contributor Network: How big data Is driving technological innovation

Big data analytics, or the collection and analysis of huge sums of data to discover underlying trends and patterns, is increasingly shaking the foundations of the business world. As the field continues to grow at an explosive rate, many innovators are asking themselves how they can exploit big data to optimize their businesses.

While businesses have analyzed data for decades, recent developments in computing have opened new doors and unleashed big data’s potential.  A report from SNS research details the breadth of big data’s impact; it’s now a $ 57 billion market, and is expected to continue to grow.

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