IDG Contributor Network: The revolution will not be televised – it’ll be computerized

Imagine that you have millions of supporters eager to help your cause. You only have a few weeks to get organized and hardly any existing systems or budget. How do you harness all the volunteer energy?

This was the challenge that the Bernie Sander’s presidential campaign faced. The system developed would be used to make seventy-five million calls, launch eight million text messages, and hold more than one-hundred thousand public meetings.

How did they do it? What software was used? What lessons were learnt?


Political campaigns are a stress test of organizing skills. Only candidates who do well in the initial caucuses and primaries proceed in the campaign. It’s essential to organize, raise funds and expand quickly. Systems and infrastructure have to be built with limited time, budgets and manpower.

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