Identity management doesn’t have the cachet of robots that automate mundane tasks, sensors that shuttle data between machines or analytics that ferret out insights. But as businesses increasingly rely on digital technologies for growth, ID management technologies are crucial for tracking consumer interactions with your brands online. It is, in fact, the digital handshake that grants customers passage into your website, making it possible to tailor content, make recommendations and offer other perks to retain customers.
American Cancer Society CIO Jay Ferro
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