Tag Archives: Marketing

IDG Contributor Network: Cue the guerrilla marketing — FinancialForce rolls out PSA Communities

One interesting aspect of commentating about a number of vendors in a particular space is that I get to sit in the middle of some competitive mud-slinging. Of course, no one really gets offended by vendor A trying to rain … Continue reading

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9 Reasons Why Personalized Marketing Still Isn’t Accurate

Personalization efforts have served as a vanguard for big data at many organizations. But some of these programs still fall short. Here’s a closer look at what’s going wrong. Does your enterprise fit these profiles? InformationWeek: Cloud

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