Tag Archives: personalized

9 Reasons Why Personalized Marketing Still Isn’t Accurate

Personalization efforts have served as a vanguard for big data at many organizations. But some of these programs still fall short. Here’s a closer look at what’s going wrong. Does your enterprise fit these profiles? InformationWeek: Cloud

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6 Ways Big Data Is Driving Personalized Medicine Revolution

Researchers are poised to make huge advances in medicine, particularly in how we treat cancer and arthritis. See how big data and IT are contributing. InformationWeek: Cloud

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Intel to pilot cloud technology for sharing personalized cancer treatment

At 19, Eric Dishman began a fight with kidney cancer, and for 23 years he endured what he described as Russian roulette chemotherapy. It wasn’t until he had his DNA sequenced that doctors were able to administer a personalized treatment … Continue reading

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